You Don't Know What You Don't Know
Before you optimize, you need to diagnose. Our ESP Audit reveals the hidden gaps, missed opportunities, and competitive blind spots that your dashboard will never show you.
Every renovation starts with an inspection. Every treatment starts with a diagnosis. Your email/SMS program is no different. The EX Audit is your essential first step: a comprehensive analysis powered by data sources you simply don't have access to.
Brands We've Audited
Meet Your Program Auditor
Your audit will be conducted by an email/SMS specialist who has built and optimized hundreds of retention programs.
Jason Donapel
Founder & Lead Strategist
- •18+ years in ecommerce retention marketing
- •Founded The Email Experience in 2016
- •1 of 18 Attentive Signature Partners globally
- •400+ programs audited | $200M+ client revenue
“You don't know what you don't know. That's not a weakness, it's just reality. You're too close to your own program to see the gaps, and you don't have eyes on what your competitors are doing. We do. The audit gives you both: the outside perspective and the competitive intelligence to finally see the full picture.”
Sound Familiar?
“We're guessing. We're sending customers through a post-purchase journey without knowing if they've actually received their product.”
Ecommerce Director
Apparel Brand
“We've talked about personalization. We've wrestled with the idea. But we never figured out how to actually implement it.”
Lifecycle Marketing Lead
Home Décor Brand
“We fill up our profiles with data... it's not junk, but it's not usable right now. We don't know what to do with it.”
CRM Lead
Multi-Brand Retailer
These problems have solutions. Here's what you get.
What's Included In Every Audit
Preview the Actual Deliverables
No mystery. See exactly what you'll receive before you buy.
Example Audit Deck
17-slide presentation with findings, recommendations, and revenue opportunities
View Example →
Behind-the-Scenes Analysis
30+ page deep-dive with benchmarks, calculations, and methodology
View Example →
Platform Handoff Doc
Ready to send to your Klaviyo/Attentive team so they can help execute
View Example →
EX Competitive Email Intel
Detailed competitive analysis of your top competitors' email strategies
View Example →Competitor Intelligence: Your Unfair Advantage
We subscribe Lexi, our proprietary email intelligence system, to up to 5 brands of your choice. For 30 days, Lexi collects every email they send, analyzes their strategies, and builds a comprehensive competitive overview.
In 30 days, you'll know more about their email strategy than they know about yours.
Everything You Receive
8+ Hours of Deep Analysis
Every audit gets a minimum of 8 hours of hands-on analysis before we ever get on a call with you. We touch every flow, review every campaign, and dig into every integration.
Competitive Intelligence Report
30 days of competitor email monitoring across up to 5 brands you choose. Complete analysis of their flows, campaigns, timing, and strategies, compared directly against your program.
Comprehensive Audit Document
Everything in writing. Shareable with leadership, your retention team, and your platform reps.
1-Hour Live Walkthrough
We walk through key findings, answer your implementation questions, and show you exactly which buttons to click.
Full Recording + Transcript + AI Summary
Share with team members who couldn't attend or revisit specific recommendations anytime.
Prioritized Recommendations by Revenue Impact
Quick wins separated from longer-term initiatives so you know exactly what to do first.
90-Day Retention Marketing Roadmap
Use our audit as your strategic plan for leadership. A clear view from people who optimize email/SMS programs every day.
Platform Handoff Document
Technical specs written in your platform's language. Forward directly to your Klaviyo CSM or Attentive rep.
Real Results From Real Audits
Every one of these success stories started with an audit.
From $400K to $750K Monthly Revenue
What the audit uncovered:
- •Flows marked "finished" that hadn't been optimized in years
- •Critical deliverability issues silently suppressing performance
- •Massive organic traffic not being captured effectively
- •Zero segmentation despite a diverse customer base
Timeline: 7 months to full implementation
+$165K Monthly Revenue in 30 Days
What the audit uncovered:
- •B2B wholesale customers treated identically to D2C
- •Generic post-purchase missing cross-sell opportunities
- •Deliverability declining with unclear cause
- •No differentiation between buyer types
Timeline: 30 days to first results
+$433K Monthly Revenue
What the audit uncovered:
- •SMS program underperforming vs. email (now matched)
- •No segmentation for early access product drops
- •Loyalty program not integrated with retention flows
- •Campaign timing not aligned with drop schedule
Timeline: 12 months to full implementation
All results are incremental revenue increases attributed to email/SMS improvements. Client names anonymized but results are real and verified.
Who This Audit Is For
This audit is built for:
- ✓E-commerce brands doing $1M+ in annual revenue
- ✓Retention teams who feel stuck or plateaued
- ✓Brands with email/SMS programs that "work" but could work harder
- ✓Marketing leaders who need a strategic plan for 2026
- ✓Teams who want expert validation before a big initiative
- ✓Brands with an agency who want a second opinion
This audit probably isn't for you if:
- ✗You're just getting started with email (you need setup, not optimization)
- ✗You're looking for someone to take over your program long-term
- ✗You'd rather have free surface-level insights than invest in deep analysis
- ✗You're not ready to implement changes in the next 90 days
Not sure if you're ready? Email us and we'll tell you honestly.
What Happens Next
Here's exactly what to expect after you purchase:
Intake & Access
You'll receive an intake form asking about your goals, challenges, and current program. Grant us manager access to your email/SMS platforms.
Deep Analysis
We spend 8+ hours inside your account reviewing every flow, analyzing campaign performance, auditing segments, checking deliverability, and calculating revenue opportunities.
Deliverables Built
We build your audit deck, executive summary, platform handoff doc, and 90-day roadmap. Everything is customized to your business.
Live Walkthrough
We meet for 60 minutes to walk through findings, answer questions, and show you exactly which buttons to click. Bring your team.
You Own Everything
Recording, transcript, AI summary, all documents. Yours forever. Forward to your platform team, share with leadership, implement at your pace.
Total timeline: 1-2 weeks from purchase to walkthrough call.
What 8 Hours of Analysis Actually Looks Like
Anything less is a skim, not an audit.
| Hour | What We're Doing |
|---|---|
| 1 | Platform access, data pull, baseline metrics |
| 2-3 | Flow-by-flow analysis: every email, every SMS, every trigger |
| 4 | Campaign review: last 120 days of sends, patterns, gaps |
| 5 | Segmentation audit: who's getting what, who's getting nothing |
| 6 | Deliverability and technical health check |
| 7 | Competitive intel review: Lexi's 30-day competitor email analysis |
| 8 | Opportunity calculations, revenue modeling, deck build |
Then you get on a call with someone who's already spent a full workday inside your account.
What Clients Say After The Call
“This feels empowering and exciting. I have a lot of wheels spinning.”
Retention Lead, Home Décor Brand
“This is exactly what we needed. I finally have a clear picture of what to prioritize.”
Email Manager, Personal Care Brand
“We knew SMS was underperforming but couldn't figure out why. They found it in the first week.”
Marketing Director, Beauty Brand
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