You know something's off. We'll show you exactly what. And what to do about it.
Retention Forensics is 8+ hours inside your account, a 60-minute live walkthrough of what we found, and a prioritized plan you can act on immediately. You keep everything whether you work with us or not.
What you tell us
Sound familiar?
“We haven't been able to update our flows in 6+ months, and we aren't sure how to start at this point.”
Email Marketing Manager, DTC Brand
“We've talked about personalization. We've wrestled with the idea. But we never figured out how to actually implement it.”
Lifecycle Marketing Lead, Home Decor Brand
“Split testing never seems to produce big wins for us. We barely have the time to do it anyway, so now we don't even bother.”
Retention Lead, Health & Wellness Brand
“We fill up our profiles with data... it's not junk, but it's not usable right now. We don't know what to do with it.”
CRM Lead, Multi-Brand Retailer
The framework
Every retention program is in one of four phases.
The audit tells you which one you're in, what's keeping you there, and what single move advances you to the next.
Foundation
Core flows being built. The program can send but can't distinguish one subscriber from another.
Architecture
Lifecycle has coverage. But every subscriber gets the same experience. Segmentation is engagement-based, not identity-based.
Personalization
Data collected at opt-in and used immediately. Flows route by cohort. Campaigns segment by identity.
Optimization
Retention data informs the broader business. Insights export to paid, product, and other channels.
Most programs we audit are in Phase 1 or Phase 2. The audit identifies what's keeping yours there.
What you get
Three deliverables. No mystery.
Preview what you'll actually receive.
Retention Forensics Deck
A full presentation covering your phase assessment, three key observations with severity ratings, the touchpoint standards scorecard, flow and campaign performance analysis, deliverability signals, the single highest-leverage move, and a prioritized roadmap. Built to present to your team or leadership.
60-Minute Live Walkthrough
A one-on-one call walking through every finding in the deck. Screen-shared inside your actual account. You ask questions, we go deeper on what matters to you. Full recording, transcript, and AI summary included.
Leave-Behind Documentation
The actionable "what to do now" document. Specific enough to hand directly to your team, your agency, or your platform rep. Prioritized by impact, sequenced by phase.
What happens after
The audit is yours. What you do with it is up to you.
Execute internally
Take the roadmap and have your team implement it. The leave-behind doc is written to be actionable without us.
Bring us in
Journey work at $600 each. Campaign support starting at $2,500/mo. We scope a project based on the audit findings.
Real result
Fashion Brand (B2B + D2C)
Phase 1 program. Three findings: B2B wholesale customers treated identically to D2C, post-purchase missing cross-sell opportunities, deliverability declining with unclear cause. One move: differentiate buyer types and rebuild post-purchase. Result: +$165K monthly revenue increase within 30 days of first changes.
After the call
What clients say
“This feels empowering and exciting. I have a lot of wheels spinning.”
Retention Lead, Home Decor Brand
“This is exactly what we needed. I finally have a clear picture of what to prioritize.”
Email Manager, Personal Care Brand
“It wasn't just a list of “change the whole program.” It was specific. Start here. Build this. The effects downstream make sense.”
Head of Digital, Footwear Brand
Brands we've analyzed
Get started
Let's find what you're missing
Over a decade inside ecommerce email programs. 1 of 18 Attentive Signature Partners globally. 8+ hours inside your account before we ever get on a call.