/ retention forensics
Email and SMS, read together at a resolution your team can't get from the inside. We find what the data means, then build the fixes. No retainer. You own everything we make.
/ the two-metric truth
Sent times revenue per recipient. The first is easy to grow and most teams stop there. The second is the hard one, and it's where the program is actually won.
plays automatically
BASELINE
A typical program sends close to a million messages a month and earns about a cent on each one.
ILLUSTRATIVE. YOUR PROGRAM WILL DIFFER.
/ what we believe
We don't pitch. These are the convictions the work runs on.
01
They share an audience and a goal, so we read them together and build them together, never as two teams.
02
Every send, every flow, every metric is a trace. The answers are in the data before anyone writes a strategy.
03
Benchmarks describe the average, not the ceiling. We show you how the best programs in the world actually run.
04
A plateau is a visibility problem, not a maturity one. The levers you can’t see from inside are where the revenue is.
05
World-class CRM is a way of working, not a team size. It runs at any scale, including a team of one.
06
It is the only channel where marketers can collect what they know about a customer and use it to shape the next message that customer receives.
/ three ways to engage
01
Project-based journey work. We build or rebuild your email and SMS flows, scoped per journey and delivered in weeks.
How Build works →02
Monthly campaign management across email and SMS, on a consistent cadence, so your team doesn’t carry it alone.
How support works →03
We work alongside your in-house team to make them better. You execute, we guide. Cancel anytime.
How mentorship works →Six ways in total, including Audits, Migrations, and Fully Managed. See all services →
/ the program maturity model
PHASE 1 / 4
The program is still being stood up.
/ the markers
Core flows are missing or not firing
Sends go out inconsistently, with no reliable cadence
Most of the work is reactive, one campaign at a time
/ the wall
The basics aren’t built, so effort goes to keeping the lights on instead of growing.
THE MOVE TO PHASE 2
Stand up the core lifecycle flows (welcome, cart, browse, post-purchase) and a steady campaign cadence across email and SMS.
Most programs we audit are in Phase 1 or 2. The audit tells you which, what's keeping you there, and the one move that advances you.
/ from the blog
JASON DONAPEL · DEC 21, 2025 · 17 MIN
JASON DONAPEL · DEC 15, 2025 · 8 MIN
JASON DONAPEL · DEC 11, 2025 · 9 MIN
/ no pitch deck
No pressure. Tell us what you’re working with, and we’ll tell you what it would cost to fix.
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