Expert insights on email marketing, SMS automation, and retention strategies from The Email Experience team.
Most brands obsess over message 3 and 4 of their welcome series while their first 48 hours are a mess. New leads are most engaged within 48 hours of subscribing—welcome emails get 83% open rates vs 40% for regular campaigns. Here's how to claim that mechanical advantage and tip the scales in your favor.
Why an outside audit is the cheat code most retention teams never use. When you're deep in the day-to-day of managing email and SMS, you develop blind spots. The gaps are where the revenue lives.
How systematic retargeting methodology generated nearly half a million dollars in incremental revenue for one brand during Black Friday Cyber Monday 2025—and what most CRM teams are doing wrong.
Since Gmail and Yahoo rolled out mandatory authentication in February 2024, and Microsoft joined in May 2025, thousands of businesses have seen their emails bouncing. This guide shows you exactly how to fix SPF, DKIM, and DMARC authentication issues.
