The E/X Sessions
Marketing leaders answer the questions your reports can't ask. Learn what actually lands with leadership — straight from the people who decide what gets prioritized.
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Watch the Conversations
Marketing leaders sharing what actually matters when it comes to email and SMS.
Bridging the Gap Between CRM Work and Leadership Priorities
Every CRM professional has wondered: "What does leadership actually want to see?" The E/X Sessions answers that question directly — by asking the people who read your reports, sit through your presentations, and decide what gets prioritized next.
Same 3 questions. Every episode. Different leaders. Real answers about where focus should go, where email/SMS hits its limits, and how success is actually measured beyond the revenue number.
The People Who Decide What Gets Prioritized
CMOs, VPs of Marketing, Retention Directors — the people who read your reports, sit through your deck presentations, and ultimately decide what gets funded and what gets cut.
CMOs & VPs of Marketing
Executive leaders who set the strategic direction and allocate resources across all marketing channels.
Retention & CRM Directors
Leaders who bridge the gap between email/SMS execution and broader business objectives.
Ecommerce Leadership
Decision-makers who evaluate how retention marketing fits into the complete customer journey.
3 Questions. Every Episode.
Consistency creates clarity. By asking the same questions to every guest, patterns emerge — and you learn what leadership actually values, not just what one person thinks.
Where does your email/SMS team actually spend their time — and is that where they should be?
What stories do you want to tell leadership about email/SMS — and how can your team help you tell them?
What are the KPIs that actually matter to you when you think about your retention program?
One tip for CRM professionals.
Built for Marketers Who Want to Know What Actually Lands
Whether you're running the day-to-day of an email program or leading a full retention team, understanding what leadership cares about changes how you prioritize, present, and prove your value.
Meet Jason Donapel
Jason Donapel
Founder, The Email Experience
Jason started in ecommerce as a warehouse picker/packer before working his way up to head of marketing — twice. He co-founded The Email Experience in 2016, building a retention marketing agency that has generated over $200 million in email and SMS revenue for brands like Tecovas, Jocko Fuel, Dose of Colors, and hundreds more.
He's spent two decades obsessing over what makes retention marketing actually work — not just for the metrics, but for the people doing the work every day.
Share Your Perspective with the CRM Community
If you're in a marketing leadership role and have opinions about what makes email/SMS programs succeed — we want to hear from you.
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