/ field notes

Field notes from inside the account.

Long-form on email, SMS, and the programs behind them. What we keep finding, and what to do about it.

All Email Marketing Revenue Optimization Segmentation BFCM Campaign Strategy Deliverability

The First Step to Real Improvement in Your Email/SMS Program

Why an outside audit is the cheat code most retention teams never use. When you're deep in the day-to-day of managing email and SMS, you develop blind spots. The gaps are where the revenue lives.

JASON DONAPEL · DEC 15, 2025 · 8 MIN

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Reading is good. Knowing your own numbers is better.

Retention Forensics reads your program the way these posts read the category.

See Retention Forensics

E/XTHE EMAIL EXPERIENCE

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