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Field notes from inside the account.

Long-form on email, SMS, and the programs behind them. What we keep finding, and what to do about it.

All Email Marketing Revenue Optimization Segmentation BFCM Campaign Strategy Deliverability

The First Step to Real Improvement in Your Email/SMS Program

Why an outside audit is the cheat code most retention teams never use. When you're deep in the day-to-day of managing email and SMS, you develop blind spots. The gaps are where the revenue lives.

JASON DONAPEL · DEC 15, 2025 · 8 MIN

EMAIL MARKETING

The $500K BFCM Lesson: Why Your Retargeting Strategy Is Leaving Money on the Table

How systematic retargeting methodology generated nearly half a million dollars in incremental revenue for one brand during Black Friday Cyber Monday 2025—and what most CRM teams are doing wrong.

JASON DONAPEL · DEC 11, 2025 · 9 MIN

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Reading is good. Knowing your own numbers is better.

Retention Forensics reads your program the way these posts read the category.

See Retention Forensics

E/XTHE EMAIL EXPERIENCE

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