/ field notes

Field notes from inside the account.

Long-form on email, SMS, and the programs behind them. What we keep finding, and what to do about it.

All Email Marketing Revenue Optimization Segmentation BFCM Campaign Strategy Deliverability

The $500K BFCM Lesson: Why Your Retargeting Strategy Is Leaving Money on the Table

How systematic retargeting methodology generated nearly half a million dollars in incremental revenue for one brand during Black Friday Cyber Monday 2025—and what most CRM teams are doing wrong.

JASON DONAPEL · DEC 11, 2025 · 9 MIN

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Reading is good. Knowing your own numbers is better.

Retention Forensics reads your program the way these posts read the category.

See Retention Forensics

E/XTHE EMAIL EXPERIENCE

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