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Long-form on email, SMS, and the programs behind them. What we keep finding, and what to do about it.
Most brands obsess over message 3 and 4 of their welcome series while their first 48 hours are a mess. New leads are most engaged within 48 hours of subscribing—welcome emails get 83% open rates vs 40% for regular campaigns. Here's how to claim that mechanical advantage and tip the scales in your favor.
JASON DONAPEL · DEC 21, 2025 · 17 MIN
Why an outside audit is the cheat code most retention teams never use. When you're deep in the day-to-day of managing email and SMS, you develop blind spots. The gaps are where the revenue lives.
JASON DONAPEL · DEC 15, 2025 · 8 MIN
How systematic retargeting methodology generated nearly half a million dollars in incremental revenue for one brand during Black Friday Cyber Monday 2025—and what most CRM teams are doing wrong.
JASON DONAPEL · DEC 11, 2025 · 9 MIN
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Retention Forensics reads your program the way these posts read the category.
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